My weekly newsletter, Sam’s Sidebar, is where online business meets real life — the legal tips you need, marketing strategies that actually work, and the perspective to build something that sustains you, not just your bottom line. One honest email a week. “Possibly the best emails I’ve ever read from someone I’ve not met IRL.” - Phil, subscriber. JOIN 48k SMART CREATORS ⤵️
You step onto the stage 🎤
Published 15 days ago • 6 min read
I Never Thought This Would Be My Story
"I have no idea whether my business is going to work out or where the heck I'm headed."
^ Raise your hand if you've had this thought already today.
(Woah! I think I just felt the flutter of 48k+ hands flying up in the air!)
Whether you're just starting out or taking your business to the next level, it's really hard to have faith that this whole business thing is going to work out.
Even as someone with an established business, I have so many days where I'm like, "I know where I want to go, but I have no idea how to get there, or if I even can..."
This was never more true than 3 years ago when I sat in the crowd at the best creator conference (Kit's Craft + Commerce) and thought,
"I want to be on that stage so badly, but I have no idea how I'd ever get chosen for it."
I imagined getting to proudly don the "SPEAKER" badge, clinking champagne glasses at the speaker dinner with my online biz idols, and having my mind blown at the rumored secret speakers-only mastermind*.
Back then, my big dream was to teach a workshop about legal stuff.
Getting to give a keynote?! 🤌 Fuhgeddaboudit! That was for people who really had something incredible to say!
I thought I had a higher chance of visiting mars.
But just 2 weeks ago, I had the incredible privilege of giving a keynote (!!) and teaching a workshop at Craft + Commerce...
and neither one had anything to do with legal stuff! (Let's face it - that was more fun for me AND the audience 😂)
I got to speak on the same stage as Tori Dunlap, Nisha Vora, Les Alfred, Liz Wilcox, Pat Flynn, Chris Donnelly, and so many more incredible entrepreneurs.
I could've written to you about "how to go from nervous attendee to being a keynote speaker at the best conference" or even "if you don't believe in yourself now, that's ok - neither did I!"
But that's not the moral of this story.
I know what it's like to feel like you're galaxies away from where you want to be.
I also know what it's like to wander the galaxy, not knowing which planet you belong to (lol).
I want to give you permission to trust the process.
To let go of the idea that you need an exact plan, a roadmap. Just take one (digital) step at a time.
I know it's uncomfortable. Welcome to entrepreneurship.
You might not feel it now, but you're getting closer to something bigger.
You don't need to know the exact destination, or even the route to get there.
There's no Google Maps for online business.
Stop asking Siri to "take me to 'success'" and just drive.
As I told a good friend yesterday who's on the verge of creating an entirely new-to-her type of business after she said, "I feel like I just have to go and do this..."
Whatever "this" is that you're building right now -- it might end up looking different. You might divert along the way. It might lead to something different, something better.
I couldn't recreate the steps I took from attendee --> keynote speaker if I tried.
Some of my steps "worked" and some felt like I was the car in the inside lane of a busy roundabout.
I know that red car feeling well
Here's to trusting the process, honoring what you really want, and a little bit of tossing your hands up in the air and saying, "here goes nothin'!"
As you know -- this community isn't a one way street.
I need you to hit "reply" and let me know if this email resonated with you today. I want to hear from you, Reader.
I also recorded my secret takeaways from Kit's Craft + Commerce conference. I had amazing conversations with the top creators in the industry... and brought back all the dirt for you.
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NEW 👏 NEW 👏 NEW
Secrets of the Top 1% of Entrepreneurs
In this behind-the-scenes episode, I’m spilling the tea from the best conference for online business owners.
I’ll take you inside my keynote experience, the trends top creators are actually focusing on right now, and the surprising conversations that had me rethinking my own strategies.
If you want the kind of insight people don’t post on Instagram—but absolutely use to grow—this one’s for you.
🎧 LISTEN HERE→ Craft + Commerce Recap: What I Heard in the Hallways (Not on Stage)
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1️⃣ Listen to my Craft + Commerce recap episode to learn what the top 1% of creators are really doing (& how I actually felt stepping onto stage). LISTEN NOW→
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3️⃣ Hit "reply" and let me know how/if this email resonated with you today 💕
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My weekly newsletter, Sam’s Sidebar, is where online business meets real life — the legal tips you need, marketing strategies that actually work, and the perspective to build something that sustains you, not just your bottom line. One honest email a week. “Possibly the best emails I’ve ever read from someone I’ve not met IRL.” - Phil, subscriber. JOIN 48k SMART CREATORS ⤵️