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Remember me?! So apparently there was some weird tech snafu, and you got stuck in what could only be described as email list purgatory. If you haven't heard from me for a bit, that's why.
In case you don't remember, I'm Sam Vander Wielen, an attorney-turned-entrepreneur who helps you keep your business out of legal trouble and learn how to build a profitable business that doesn't require 24/7 content creation. If you wouldn't mind, would you hit "reply" and say "got it!" so I know this went through?
Thanks so much! I'm so glad you're back.
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🌶️ A Spicy Deal
An Email List Full of Buyers
👏 Liz Wilcox's incredible Email Marketing Membership is on sale until this Friday, July 25 only! Not only do you get access to her incredible email templates, but if you join for a year - you get access to everything she's ever created 🤯.
WHAT’S THE EMAIL MARKETING MEMBERSHIP?
In short, every week Liz sends a template for you to plug and play your newsletter. You know, because writing from scratch sucks.
WHAT’S THE SALE?
You join for a year ($108) and in return, Liz gives you EVERYTHING ELSE in her product suite for free. Plus, anything she creates in the next 365 days is yours, too.
Your free bonuses if you join now:
- Just Presell It ($49 value) (templates to help you presell a product before you create it)
- Sales Page Training + Templates ($150 value)
- Black Friday Training + Templates ($100 value) (live training hosted in September)
- Summit Email Success ($149 value) (templates you'd need if you host a summit)
- Open Sesame ($49 value) (how to get people to open your emails)
- Welcome Sequence Workshop ($49 value)
- Launch Course ($500 value) & so much more!
Grab the Annual Email Pass→ [affiliate link]
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When It's Not So Black and White
"I'm just not okay doing that..."
^ You just saw someone in your industry making statements like "everyone should always pay off debt first" or "you should always eat 3 eggs for breakfast everyday."
You see people saying things about your niche that you're like, "wellllll, that's not exactly it..." or "errrm, that could use some context."
Whether we're talking about eggs or high-interest savings accounts, it's really dangerous -- legally speaking (and allergy speaking, in the eggs example!) -- to make absolute statements online.
Liability and anaphylaxis aside, absolute statements without context, nuance, and alternatives don't help you build a business on your terms (a core business value of mine).
But social media rewards people who yell the loudest.
Want to go viral? Say something spicy, take a firm absolute stance, and invite the trolls to disagree.
Four years ago I had to re-film a 15-second Reel I was trying to shoot about business insurance six times.
Feeling pressured to cram in my valuable tip, responsibly cover all the legal bases, and simultaneously capture and maintain everyone's attention felt like trying to juggle 3 impossible tasks at once.
How was I supposed to deliver valuable info, in a responsible way, while also reaching new people who needed my help online?
Every time I went on social media, I got frustrated there wasn't a way to share more context and nuance with you about legal stuff or things I was doing to grow my multi 7-figure business.
🎉 That's why I started my podcast, On Your Terms®️, 4 years ago today.
I wanted to create a space where we could talk about topics like how to pay yourself, the mindset it takes to make $300k in a week, and how to price your offers.
I could've filmed a 30-second reel saying, "here's how I made $338k in 4 days!" and made it sound simple.
But that doesn't help you grow your business, especially not on your terms.
There's no "one and only one" way to build your business, launch a product, or send a newsletter.
You need to know the thinking behind strategies -- the mechanism, as my mom called it -- not just what the strategy is.
You can carve your own path when someone teaches you what goes into making a path in the first place.
Then you can create strategies that work better for you than mine would.
Here's the point:
I hate how much social media distorts things for you.
Things in business are rarely as black/white as some make it appear.
There's so much nuance to the hacks and strategies I see being marketed to you, yet we're endlessly scrolling, hoping to discover the answer to something that doesn't exist.
If this bothers you about your industry, too -- consider making content that gives you space to stretch and breathe.
Although I'm technically writing to you today to celebrate 250 (!!) episodes of my podcast, On Your Terms®️, which I started to create deeper connection with you, explore nuance, and allow your brain to step off the dopamine train...
I also wanted to remind you why it's important to choose a content medium (ie, YouTube, podcast, blog, Substack, etc.) that you actually enjoy.
There's no way I'd have stuck to my podcast for four years, or produced 250+ episodes, if I didn't also love it.
If you've never listened to my podcast before, hit "reply" and let me know if you will now!
If you have listened, I'd love to know what you'd like to hear more of from me!
To celebrate 250 (incredibly nuanced) episodes, I answered all of your burning questions about:
- how my podcast supports my business
- my mindset starting my podcast (vs. the one I have now, which is very different); and
- the biggest mistake and regret I have about how I approached my podcast at the start
🎧 LISTEN HERE→
Talk soon! Going to look for your reply to my email now...
Did someone forward you this newsletter? Subscribe here.
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When you’re ready, here’s how I can help:
💌 Get my Legal Guide [free] A step-by-step legal guide that teaches you how to start and legally protect an online business without accidentally breaking any laws.
📝 Shop my DIY Legal Templates [Starting at $47] Get your lawyer-drafted contracts and website policies done in 15 minutes or less with my fill-in-the-blank templates.
🎉 Join the Ultimate Bundle® [Start for $229 today] Get 14 DIY Legal Contracts + policies, plus how-to-start-your-business trainings, and community support.
📚 Read my Book [$30, all bookstores] This isn’t just another business book. When I Start My Business, I’ll Be Happy is your no-nonsense guide to build and grow your online business. I teach you my fluff-free proven marketing strategies, funnel tactics, and email list-building tips that actually work. Whether you're just starting out or looking to level up, this book gives you the roadmap to success.
🎙️ Listen to my Podcast [free] Buried under freebies, 6-figure promises, and viral content tips — but not feeling any real momentum in your biz? On Your Terms®️ cuts through the noise and gives you real strategies that actually move the biz needle.
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🎙️ NEW EPISODE
My Podcasting Secrets
After 4 years and 250 (!!) episodes, I’m sharing what it really takes to create a content platform that lasts—and why I chose podcasting over chasing viral reels or hot takes.
In this episode, I answer all your burning questions about how I use my podcast to grow my business, how my mindset has shifted since day one, and what I’d do differently if I started today.
🎧 Listen now and get the behind-the-scenes truth →
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🔗 Links You'll Love
📫 Get an annual pass to Liz Wilcox's Email Marketing Membership, plus access to everything she's ever created. WRITE BETTER EMAILS→ [affiliate link]