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Is it really Starbucks vs. Dunkin? ☕️
Published over 1 year ago • 2 min read
If there’s one thing I’ve become increasingly interested in this year, Reader... It’s how big brands compete in the same industry and marketplace while still building a thriving business. For example ⬇️… Starbucks vs. Dunkin Costco vs. BJs One of these brands is the clear innovator, and the other *seems* to mimic it. Yet, they all still thrive in revenue and their separate fan bases. Which makes me wonder – what are these big corporations doing that we can adopt and apply in our small businesses when it comes to our “competition,” too? In today’s On Your Terms podcast episode, I dive into these brand battles, exploring the strategies and differentiators that make them thrive. Some key takeaways from this episode that might encourage you are:
01. There’s always room for you – you can always take a bite out of a competitor's brand and still have a great business! 02. The original innovator will always be on top, but it doesn’t mean they’re the best or the better business. 03. There will always be people nipping at your heels, but don’t let that keep you from releasing new ideas. … And more. At the end of the day, there are more than enough options for the world to go around. If you need a little nudge to keep moving forward in business even though your space feels “crowded”, this is the episode for you!
📣 Feel confident that there’s enough business to go around but still frustrated by copycats? Head to the Template Shop and make sure your business is legally legit so you can move forward with your new ideas and offers! Or checkout the Ultimate Bundle™️. It gives you all the legal contracts & policies you need, plus access to me in our Private Community for support, and loads of video trainings on every question you've ever worried about (like what to do if someone doesn't pay you, whether you can work with minors, what to do if someone steals your content, how to form an LLC, how to get biz insurance & so much more).
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My weekly emails are half “how not to break online biz laws.” And half “marketing that actually works.” If you’re interested in growing (not just a legally sound online business), but one that sustains you for YEARS to come by focusing less on trends and more on sustainable strategies that work while you're not — join 37,000+ others who love having me in their inbox each week:
