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Sam Vander Wielen

I got gut-punched at Trader Joe's


🥳 LAST CALL! Buy a copy of my book anywhere you want by tomorrow + get a free seat at the live 90-minute book club call with me!

Buy my book (Amazon, B&N, Bookshop) and then fill out this form to come.

How I Squeezed Life's Lemons into A Multi 7-Figure Business

I didn't expect to get taken out at the knees in the refrigerated section of Trader Joe's yesterday when I saw this:

My dad, Norm, loved Trader Joe's.

Ever since he passed away of AML leukemia a few years ago, every time I see a new product he would have LOVED, it's like I got suckered punch between the eyes.

When the imitation-Olive Garden breadsticks came out last year, I nearly stuck one through my heart. Brutal.

My personal month of hell is just a few days away.

Both of my parents died in May.

Two horrible phone calls that narrowed my vision down to the size of a speck of dust. Two panicked 4-hour drives from Long Island to Philly. The last text messages. The last I love you. Their last sips of air.

The last time they told me it'd be OK and I pretended like I believed them so they thought so, too.

Don't even get me started on Mother's Day. My dad died on it. Then my mom died right after.

I hate May.

As soon as April comes around, my grief starts to bloom almost in perfect unison with the buds on the trees. At least no one can tell if I'm crying from the pollen or my heartbreak.

But I also have a business... and a pretty full life. I have lots of household responsibilities, friends to see, hobbies to keep up with, and Huddy (my bernedoodle!) to smother.

I can't, and I never have been able to, just give up.

So while I might not have a little one crawling into my bed in the middle of the night to escape the monsters beneath their bed...

Or understand the woes of passing around daycare's virus du jour to the entire family like a sick game of hot potato...

I've done my time. 🫡

I know what it's like for your business to feel like the least important thing in the world... but you need to pay the bills and plan for the future.

I know what it feels like to quietly want to be successful, have a big email list, make consistent revenue, get recognized for your work... but also feel like it's just not your time (yet).

Or when you feel like you need your business to take off, but you don't have time to build an entire freaking airplane.

That's exactly why I wrote my book, When I Start My Business, I'll Be Happy. (Get it here for $17→)

Sure, there were books teaching you about funnels and email marketing and building a business.

⚠️ But they were missing two huge things:

1️⃣ They didn't focus on your type of business: coaches, digital products, selling products online... and what you do is different than a person starting a construction business or a bakery.

2️⃣ No one addressed the traumatized elephant in the room. What the heck are you supposed to do when life is life'ing, and you've got to build your business?

"Waiting" until life calms down isn't an answer... whether you've got little ones or an aging/sick parent, who knows when that will be.

In my book, I teach you how to build a successful business online, regardless of what you've got going on.

You don't need a 3-hour morning routine, an aesthetically beautiful office, or 8-working hours per day to make money online.

You just need someone who understands what it's like to build a business while life's tugging you in a different direction -- regardless of whether that's towards daycare, soccer practice, or a hospital.

That's why I wrote this for you ⤵️

If you purchase my book anywhere books are sold by tomorrow (4/29) you'll get a free ticket to a 90-minute book club call with me on Thursday.

Bring me your spiciest business questions --

What would you focus on right now if you were in my shoes?

How many emails do you send in a typical launch?

How do I run my first launch so I can have a 4-day $500k launch one day too?

It's your chance to pick my business brain. And luckily for you, I'm a completely open book...

Because everything I know about business, marketing, and growing a successful online business is in my book.

Last call.

Get my book. [anywhere! any form!]

Come to book club. [ ◀️ fill out the form on that page!]

Hit "reply" and let me know if I'll see you there on Thursday!

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🔗 Links You'll Love

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😇 Rate my book on Goodreads, pretty please.

^ If you do/did both of those things, please hit "reply" and tell me so I can thank you!


📖 Subscribe to my (free!) Substack, Beyond Business, where I write about how I'm building a life offline while being chronically online for my business. SUBSCRIBE HERE→

What should you read first? Here are my top 3 posts:

When you’re ready, here’s how I can help:


📝 Shop my DIY Legal Templates [Starting at $47] Get your lawyer-drafted contracts and website policies done in 15 minutes or less with my fill-in-the-blank templates.

🎉 Get the Ultimate Bundle® [Start for $249 today] My best seller gives you 10 DIY Legal Contracts, plus step-by-step trainings on how to start an online business from scratch, get trademarks & copyrights, and make sure you get paid.

📚 Read my Book [$30] When I Start My Business, I’ll Be Happy is your no-nonsense guide to grow your online business using my fluff-free, proven marketing strategies, mindset musts, and email list-building tips that actually work.

🎙️ Listen to my Podcast [free] On Your Terms®️ is a podcast for online business owners who want to feel as present in their lives as profitable in their businesses. Join me as we explore everything from anti-hustle marketing tips to living the life you build your business for.

🤓 Read my Substack [free] Beyond Business, where I share how I'm building a life I love after building a multi 7-figure business online.

🎙️ ON YOUR TERMS®️

I Went to This Mastermind So You Didn't Have To

Last week, I got to go to an invite-only 3-day mastermind full of NYT best-selling authors, YouTube and social media stars, and online business experts from all over the world.

Then I sat down and shared every single thing that I'm allowed to share that I learned there, so you could benefit, too.

🎧 LISTEN HERE→ I Went to an Invite-Only Mastermind. Here's Everything I Learned.

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Sam Vander Wielen

Sam’s Sidebar is the must-read weekly newsletter that translates “7-figure strategies” into simple next steps for people who’d be happy with a steady income and weekends off. “Possibly the best emails I’ve ever read from someone I’ve not met IRL.” - Phil, Sidebar subscriber. EVERY TUESDAY ⤵️

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