When Asking for Money Is Feels Gross

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"I just feel so guilty asking for money..."

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⬆️ That's you. Your heart rate goes faster than being first in the queue for Taylor Swift tickets if you even think about selling.

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Whenever you have to pitch your services or products, your foot starts tapping faster than a Riverdance performance as you rub your sweaty palms across your thighs:

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😳 Who the heck am I to get paid for this?! It sounds like too much, even to me.

🤔 Are they just paying me to be nice?

😭 What if they feel like they wasted their money?

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You catch yourself saying things like,

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"No, no - you don't have to pay me! I'm happy to do this for you!"

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"It technically costs $500, but I totally understand if you don't want to join right now!"

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Learning how to ask for money takes time, Reader.

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Time (+ practice!) heals all (money) wounds.

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Asking to get paid for what you do requires you to value your work more than other people don't value it.

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Every single time I sell the Ultimate Bundle® I easily and confidently shout about it from the rooftops because I know it's good. Will other people not see the value in it? Sometimes!

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But my confidence outshines their doubt -- and calls in those who do see the value in it.

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What about when you're new(er) though? How do you get the confidence to ask for money when you haven't sold that much yet?

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One of my Ultimate Bundle® customers recently left her 9-5 to start her own business.

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We chatted a few days afterwards. Understandably, she was nervous about whether she'd made the right decision.

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"I'm just SO nervous to ask my clients for money! Can I really charge that much?!" she asked.

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She'd spent the last several years working for someone who got paid for her work -- it's a big shift.

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Maybe you can relate? I know I felt the same when I left my law firm in 2016.

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I freaked out that entire weekend of August 19-21, 2016. By Sunday, I'd decided I'd call my boss Monday morning, say the whole thing had been one giant mistake, and go back to my "comfortable" corporate lawyer life.

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But I gave my Bundle customer the same tip I gave myself in 2016 --

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Your customers have agency. Don't disempower them by taking away their right to make a decision that's good for them.

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As long as your marketing is ethical and honest (and your clients are 18+) -- they are adults who are capable of making their own decisions.

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Let them decide whether you're "worth it" -- don't decide for them.

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Don't take yourself out of the race before it starts.

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So as uncomfortable as it might feel, practice clearly and confidently stating your prices.

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Don't say A WORD after you say your price. Like this:

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✅ "The program costs $2000. You can either pay in full or make 10 payments of $200." (As I got more confident in sales, I'd add: which one works best for you?)

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Not:

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❌"Well technically speaking it's like $2000 but I'm happy to give you a discount or work out some arrangement. I know it's a lot... so just think about it and let me know!"

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Can you feel the difference?

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When I started, I'd practice stating my prices without saying anything afterwards and count to ten slowly in my head.

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My sales grew the more I got out of my own way ;)

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You know the deal -- this is a two-way street... so hit "reply" and let me know what you think of today's email!

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Are you going to practice this? Do you have any other money questions? I'm all ears.

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Did someone forward you this newsletter? Subscribe here.​

💬 SUBSCRIBER QUESTION OF THE WEEK

"Can Dunning Emails void your contract?"

Great question! Dunning Emails are a series of emails you send to a client (usually automated) when their payment fails.

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You have to be careful when sending Dunning emails that you don't say/write anything in them that contradicts your contract. For example, if your contract states a certain number of days they have to update their credit card info, but your Dunning emails says another - which controls? You have to be clear + consistent.

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In the Ultimate Bundle®, you get my Dunning emails sequence to use as your own! Plus, you get the client, course, etc. contract templates you need to have solid payment terms to start with. It's going on sale in a few weeks.... just sayin'.

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Got a legal question? Submit yours here →​

✔️ Finally, Your Task This Week

Say the cost of your program, service, or product 20 times in the mirror.... without saying a word afterwords. Stand or sit up straight, widen your chest, and use your outdoor voice.

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